Wednesday, September 13, 2017

Mint launches new branding

Mint Bridging has launched a new brand positioning and identity as it confirmed that it had lent over £325,000,000 across 775 loans since being formed six years ago.

In the last 12 months Mint has grown significantly and now has over 30 staff in sales, underwriting, legal and finance roles across two sites.

Andrew Lazare said: “Our re-launch and identity is a visual expression of what we do and mean, for our brokers and clients.
“Mint’s brand pillars are the reason why we have experienced huge success in the last few years. I am delighted with the team Mint’s built and the product offering we have brought to market. This rebranding and repositioning takes us to the next level in our business development.
“We now have four key areas that we work in; bridging finance, refurbishment loans, second charge loans and development finance. Until recently we were really known for our bridging loan proposition, but we are equally as strong funding new build developments and heavy refurbishments.“

Paul Wertheim added: “We have the systems, process and teams in place. In line with our business model and current growth plans we felt it was the right time to move the business forward and roll out our new messaging and communication.
“We looked at our current and visionary business model and agreed that we required a new set of understanding to physically demonstrate these attributes. We think ‘handcrafted loans’ perfectly sums this up.”

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